Digital & Social Media Marketing Coordinator

Job Summary

The Digital & Social Media Marketing Coordinator will provide graphic design and content support for all digital channels in support of the marketing plan for web properties, digital advertising, social media platforms and company blogs. This position will recommend and implement marketing strategies that maximize placement and exposure in these areas.

Essential Job Functions and Responsibilities

  1. Demonstrate Core Values of Excellence, Trust, Care and Growth in performing all aspects of position.
  2. Digital Marketing Efforts
    • Produce Email Marketing campaigns.
    • Research and create blog content for websites.
    • Maintain online business listings and monitor customer reviews.
    • Create artwork, splash pages and microsites for digital campaigns.
  3. Social Media
    • Coordinate with internal departments, location social media coordinators and social media consultant to produce local content for social media channels.
    • Create, schedule and post content for social media channels.
  4. Create and execute original graphic design projects from concept development to finished production of content. Assist in design of and distribute logos, marketing materials and other graphic design, as requested.
  5. Prepare weekly and quarterly newsletters.
  6. Support a defined territory with marketing requests.
  7. Maintain database of customer testimonials and social media activity to be used in company newsletters and promotional materials.
  8. Support the company’s charitable giving and community sponsorships with small space ads and administration.
  9. Manage information in the Content Management System for the company websites, including periodic updates to database of local resources, web form recipients, staff bios, etc.
  10. Assist in website Search Engine Optimization efforts including web searches and competitive research as requested.
  11. Produce website traffic reports through Google Analytics quarterly and as requested.
  12. Responsible for working on multiple projects simultaneously as requested.
  13. Maintain a positive work environment by behaving and communicating in a manner so that you get along with families, co-workers, and management.
  14. Remain up to date on Paycom reading as assigned.
  15. Light housekeeping to keep the facilities and grounds in perfect order.  This includes keeping work areas tidy, picking up litter on the grounds and general straightening up.

Educational and Skill Requirements

Any combination of education and training or experience that demonstrates the ability to perform the duties and responsibilities as described.  A typical qualifying background includes a two year associates degree or completion of specialized training courses in marketing, communication, graphic design, web design, digital media or two years’ work experience in social media and digital marketing, graphic design and the creation of content for digital platforms and demonstrated creative and writing skills.  More specifically and in addition, a qualified candidate will have the following:

  • Strong project management skills including the ability to manage multiple projects, prioritize workload and meet deadlines.
  • Excellent verbal and written communication skills.
  • Strong ability to listen and provide open dialogue.
  • Ability to work effectively in a team environment and to build relationships is critical as this person will interact with the marketing team on a daily basis on various projects.
  • A creative mind and the ability to execute clean, creative designs, concepts and solutions for a wide range of media platforms.
  • A creative and technical approach to problem solving, innovation and issue resolution.
  • Work that is consistent, on time, error-free and in keeping with Brand Standards.
  • Ability to maintain files in an orderly fashion.
  • Experience working with Google Analytics, Google AdWords and social media management tools.
  • Demonstrated expertise in Adobe Creative Suite (InDesign, Illustrator and Photoshop).
  • Creative problem-solving skills and the ability to ask the right questions and create design solutions influenced by research and data.
  • Ongoing commitment to staying current on usability and user experience trends, techniques and technologies.

Work Conditions

  • Sitting for extended periods of time
  • Dexterity of hands and fingers to operate a computer keyboard and mouse
  • Some work outside of normal business hours may be necessary to analyze and correct critical problems that arise in the 24-hour day operational environment.

The above duties are neither intended to be an all-inclusive list of duties and responsibilities for this position nor are they intended to be a listing of prerequisite skills and abilities. The purpose of this job description is to describe the general nature of the position.